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We don’t want to put our partners anywhere near a bubble that may or may not burst.

1. Google, since March 2024, openly deprioritized low-quality AI content;
2. In case AI content is banned completely in 2025 or 2026, we don’t want to explain that “we didn’t know it will be like that”
3. We have a team of copywriters and content managers that can’t be replaced by something that costs $20 a month.

We know that most companies put “Ai-powered” as their competitive advantage and every third article online now starts with a call to “delve into the realm” or “embark on a journey”, but we’re OK with missing out as long as it means higher quality and safety for our partners.

Don’t get us wrong, we use AI tools: Perplexity is great for research, custom ChatGPT 4o prompts make mundane tasks easier, OpenAI API is fantastic with massive data.

We use AI as tools, but we don’t put pure AI on our partners’ websites because “it takes seconds to generate”. Nothing good takes seconds to generate, so every piece that comes out of LLMs is tested, proof-read, fact-checked and edited heavily before publishing. As long as we can make AI work for humans and not vice versa, we’ll keep doing it.